This is Part 1 of a 3-part series about the philosophy and pragmatism behind writing powerful Adwords ads.
Read the introduction here
Reader’s discretion is advised.
Always craving for attention, talking about our products, services, offers, always trying to make a sale. It’s not our fault, we just want more customers. And more money.
The paradox. Those who think less about making that quick sale and more about helping the customer, make the most money. Is it really obvious? We think we’re helping when in reality, most of the time, we’re not. When it comes to Adwords ads, this is overwhelmingly true.