Empathy.
Going beyond search intent to unlocking user psychology during that split moment of a search.

Winking Sigmund Freud

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Posted in Writing Better AdWords Ads | 11 Comments

Selflessness.
Giving Searchers What They Want Instead Of What You Want To Sell Them.

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Posted in Improving Quality Score, Writing Better AdWords Ads | 11 Comments

The truth about…
Why Google is just not that into you.

The truth hurts. It doesn't have to stay that way.
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Posted in Improving Quality Score, Writing Better AdWords Ads | 2 Comments

Adwords Q & A
How we target expensive keywords, do less Adwords consulting for more money, get better CTRs on competitor names and more.

You turn the cube, and it twists you.

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Posted in AdWords Management | 16 Comments

Keywords.
Treat them like slaves employees. If they are not working, fire them.

Keywords: treat them like employees, if they are not working... fire them!

And if they are working hard,
breed promote them.

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Posted in AdWords Management | 28 Comments
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