Empathy.
The research that makes great Adwords ads and SEO snippets write themselves.

Winking Sigmund Freud

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Posted in Writing Better AdWords Ads | 17 Comments

Selflessness.
Giving searchers what they want instead of what you want to sell them.

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Posted in Improving Quality Score, Writing Better AdWords Ads | 11 Comments

The truth about…
Why Google is just not that into you.

google-not-into-you

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Posted in Improving Quality Score, Writing Better AdWords Ads | 2 Comments

Adwords Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.

You turn the cube, and it twists you.

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Posted in AdWords Management | 16 Comments

Keywords.
Treat them like slaves employees. If they are not working, fire them.

Keywords: treat them like employees, if they are not working... fire them!

And if they are working hard,
breed promote them.

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Posted in AdWords Management | 30 Comments

Adwords Testing.
Manage your AdWords account like your name is Thomas Edison.

How to manage your AdWords account like Thomas Edison

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Posted in AdWords Management | 6 Comments

Lifted by a feather.
How 3 baby steps boosted our landing page conversion rate from 19% to 39%.

How 3 baby steps boosted our landing page conversion rate to 39%.

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Posted in Conversion Rate Optimization | 10 Comments

It doesn’t click.
You still don’t know who I am
and what I want.

It doesn't click. You still don't know who I am and what I want.

This post is about doubling tripling your Google AdWords click-through-rates and rising above the noise.

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Posted in Improving Quality Score, Writing Better AdWords Ads | 29 Comments

Quality Score Factors
Only historical CTR really matters

Quality Score Factors: Only historical CTR make it soar!

Relevance holds it together, it has to be tight. Historical click-through-rate make it soar and landing page quality is the needle that can burst it in an instant. That’s the quick answer to the following question:

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Posted in Improving Quality Score | 8 Comments

Impact Of High Quality Score
Same keyword, same landing page, 5 times more conversions.

Quality Scpre Impact? Same keyword, same landing page, 5 times more conversions.

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Posted in Improving Quality Score | 1 Comment

AdWords Campaigns
My favourite four.

Adwords Campaigns: My favourite four.

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Posted in AdWords Management | 2 Comments

Adwords Tools
3 free awesome AdWords tools you’ve probably never heard 0f.

3 free awesome AdWords tools you've probably never heard of.

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Posted in AdWords Management | 2 Comments

Adwords Ads
14 ad templates guaranteed to boost
your Google AdWords CTRs.

14 ad templates guaranteed to boost your Google AdWords CTRs.
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Posted in Writing Better AdWords Ads | 2 Comments

Small Steps, Big Results
How focusing on one AdWords metric at a time pays off.

How focusing on one AdWords metric at a time pays off.
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Targeting
2 unusual ways to increase
CTR and Quality Score.

2 unusual ways to increase your CTR and quality score. Read full article

Posted in Improving Quality Score | 4 Comments

Quality Score
Increase your quality scores or die!
The surgical details.

Improve your adwords quality scores or die!

Table of content

1. How low quality scores kill your advertising.
2. How to increase quality score with seductive ads.
3. How to keep high quality scores.
4. Starting with high quality scores in the first place.


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Adwords Sales Funnel
The Disco Dance

The Adwords Disco Dance
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Posted in Writing Better AdWords Ads | 5 Comments

Search Engine Land
Interview With Tenscores Co-Founder

Search Engine Land Interview With Chris
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