Selflessness
How I Doubled My Ad CTR & Scored A 10 By Giving Searchers What They Want Instead Of What I Wanted To Sell Them

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This is Part 1 of a 3-part series about the philosophy and pragmatism behind writing powerful Adwords ads.
Read the introduction here

Warning: This article contains mature content.
Reader’s discretion is advised.

Marketers.

Always craving for attention, talking about our products, services, offers, always trying to make a sale. It’s not our fault, we just want more customers. And more money.

The paradox. Those who think less about making that quick sale and more about helping the customer, make the most money. Is it really obvious? We think we’re helping when in reality, most of the time, we’re not. When it comes to Adwords ads, this is overwhelmingly true.

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Posted in Improving Quality Score, Writing Better AdWords Ads | 6 Comments

The middle finger
Google is just not that into you

Why Google doesn't like you very much...
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Posted in Improving Quality Score, Writing Better AdWords Ads | Leave a comment

Learn how we …
Target expensive keywords, do less Adwords consulting work for more money, get better CTRs on competitor names and more.

You turn the cube, and it twists you.

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Posted in AdWords Management | 16 Comments

Keywords.
Treat them like slaves employees. If they are not working, fire them.

Keywords: treat them like employees, if they are not working... fire them!

And if they are working hard,
breed promote them.

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Posted in AdWords Management | 28 Comments

Greatness.
How I manage my AdWords account like
Edison built light bulbs

How to manage your AdWords account like Thomas Edison

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Posted in AdWords Management | 6 Comments
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