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Improving quality score beyond measure. Debunking best practices. Success for PPC beginners and experts. Welcome to our blog.
Articles to help you unleash the potential of your PPC campaigns.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.
Giving searchers what they want instead of what you want to sell them.
- The truth about…
Why Google is just not that into you.
Treat them like
slavesemployees. If they are not working, fire them.
- Adwords Testing.
Manage your AdWords account like your name is Thomas Edison.
- It doesn’t click.
You still don’t know who I am
and what I want.
- Quality Score
Most important things to know about that elusive little number. Stripped naked.
Articles to help you manage your PPC campaigns on a day to day basis.
Things I Would Scream At Myself Two Years Ago When I Started With Adwords
Wacky Little Things I Learned In Gardening That Help Me Grow My PPC Campaigns.
Two Hundred Thousand Reasons Not To Rely On AdWords For All Your Traffic.
- Adwords Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.
- Lifted by a feather.
How 3 baby steps boosted our landing page conversion rate from 19% to 39%.
- Quality Score Factors
Only historical CTR really matters
- Impact Of High Quality Score
Same keyword, same landing page, 5 times more conversions.
- AdWords Campaigns
My favourite four.
- Adwords Tools
3 free awesome AdWords tools you’ve probably never heard 0f.
- Adwords Ads
14 ad templates guaranteed to boost
your Google AdWords CTRs.
- Small Steps, Big Results
How focusing on one AdWords metric at a time pays off.
2 unusual ways to increase
CTR and Quality Score.
- Adwords Sales Funnel
The Disco Dance