Category Archives: Advanced

Articles to help you unleash the potential of your PPC campaigns.

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.

Winking Sigmund Freud

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Posted in Advanced | 19 Comments

Selflessness.
Giving searchers what they want instead of what you want to sell them.

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Posted in Advanced | 16 Comments

The truth about…
Why Google is just not that into you.

google-not-into-you

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Posted in Advanced | 2 Comments

Keywords.
Treat them like slaves employees. If they are not working, fire them.

Keywords: treat them like employees, if they are not working... fire them!

And if they are working hard,
breed promote them.

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Posted in Advanced | 31 Comments

Adwords Testing.
Manage your AdWords account like your name is Thomas Edison.

How to manage your AdWords account like Thomas Edison

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Posted in Advanced | 6 Comments

It doesn’t click.
You still don’t know who I am
and what I want.

It doesn't click. You still don't know who I am and what I want.

This post is about doubling tripling your Google AdWords click-through-rates and rising above the noise.

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Posted in Advanced | 29 Comments