Category Archives: Advanced

Articles to help you unleash the potential of your PPC campaigns.

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.

Winking Sigmund Freud

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Posted in Advanced | 19 Comments

Selflessness.
Giving searchers what they want instead of what you want to sell them.

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Posted in Advanced | 16 Comments

The truth about…
Why Google is just not that into you.

google-not-into-you

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Posted in Advanced | 2 Comments

Keywords.
Treat them like slaves employees. If they are not working, fire them.

Keywords: treat them like employees, if they are not working... fire them!

And if they are working hard,
breed promote them.

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Posted in Advanced | 31 Comments

Adwords Testing.
Manage your AdWords account like your name is Thomas Edison.

How to manage your AdWords account like Thomas Edison

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Posted in Advanced | 6 Comments

It doesn’t click.
You still don’t know who I am
and what I want.

It doesn't click. You still don't know who I am and what I want.

This post is about doubling tripling your Google AdWords click-through-rates and rising above the noise.

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Posted in Advanced | 29 Comments

Quality Score
Most important things to know about that elusive little number. Stripped naked.

Improve your adwords quality scores or die!

Table of content

1. How low quality scores kill your advertising.
2. How to increase quality score with seductive ads.
3. How to keep high quality scores.
4. Starting with high quality scores in the first place.


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