Author Archives: Christian N.

About Christian N.

Chris is one of the two-man team that founded Tenscores.com, he wrote his first PPC ad in 2007, fell in love and hasn't stopped ever since.

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.

Winking Sigmund Freud

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Posted in Advanced | 19 Comments

Selflessness.
Giving searchers what they want instead of what you want to sell them.

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Posted in Advanced | 16 Comments

The truth about…
Why Google is just not that into you.

google-not-into-you

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Posted in Advanced | 2 Comments

Adwords Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.

You turn the cube, and it twists you.

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Posted in Beginners | 16 Comments

Keywords.
Treat them like slaves employees. If they are not working, fire them.

Keywords: treat them like employees, if they are not working... fire them!

And if they are working hard,
breed promote them.

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Posted in Advanced | 31 Comments

Adwords Testing.
Manage your AdWords account like your name is Thomas Edison.

How to manage your AdWords account like Thomas Edison

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Lifted by a feather.
How 3 baby steps boosted our landing page conversion rate from 19% to 39%.

How 3 baby steps boosted our landing page conversion rate to 39%.

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Posted in Beginners | 11 Comments

It doesn’t click.
You still don’t know who I am
and what I want.

It doesn't click. You still don't know who I am and what I want.

This post is about doubling tripling your Google AdWords click-through-rates and rising above the noise.

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Posted in Advanced | 29 Comments

Quality Score Factors
Only historical CTR really matters

Quality Score Factors: Only historical CTR make it soar!

Relevance holds it together, it has to be tight. Historical click-through-rate make it soar and landing page quality is the needle that can burst it in an instant. That’s the quick answer to the following question:

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Impact Of High Quality Score
Same keyword, same landing page, 5 times more conversions.

Quality Scpre Impact? Same keyword, same landing page, 5 times more conversions.

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AdWords Campaigns
My favourite four.

Adwords Campaigns: My favourite four.

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Posted in Beginners | 2 Comments

Adwords Tools
3 free awesome AdWords tools you’ve probably never heard 0f.

3 free awesome AdWords tools you've probably never heard of.

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Posted in Beginners | 2 Comments

Adwords Ads
14 ad templates guaranteed to boost
your Google AdWords CTRs.

14 ad templates guaranteed to boost your Google AdWords CTRs.
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Posted in Beginners | 2 Comments

Small Steps, Big Results
How focusing on one AdWords metric at a time pays off.

PPC Cycle

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Targeting
2 unusual ways to increase
CTR and Quality Score.

2 unusual ways to increase your CTR and quality score. Read full article

Posted in Beginners | 4 Comments

Beginner’s Guide To Quality Score
How To Get, Keep And Start Campaigns With High Quality Scores

Perfect Quality Score - Adwords

Table of content

1. How low quality scores kill your advertising.
2. How to increase quality score with seductive ads.
3. How to keep high quality scores.
4. Starting with high quality scores in the first place.


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Adwords Sales Funnel
The Disco Dance

The Adwords Disco Dance
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Posted in Beginners | 5 Comments

Search Engine Land
Interview With Tenscores Co-Founder

Search Engine Land Interview With Chris
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