Author Archives: Christian N.
Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.
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Posted in Advanced
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Selflessness.
Giving searchers what they want instead of what you want to sell them.
Posted in Advanced
16 Comments
Adwords Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.
Posted in Beginners
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Keywords.
Treat them like slaves employees. If they are not working, fire them.
Posted in Advanced
32 Comments
Adwords Testing.
Manage your AdWords account like your name is Thomas Edison.
Posted in Advanced
6 Comments
Lifted by a feather.
How 3 baby steps boosted our landing page conversion rate from 19% to 39%.
Posted in Beginners
11 Comments
It doesn’t click.
You still don’t know who I am
and what I want.
This post is about doubling tripling your Google AdWords click-through-rates and rising above the noise.
Posted in Advanced
30 Comments
Quality Score Factors
Only historical CTR really matters
Relevance holds it together, it has to be tight. Historical click-through-rate make it soar and landing page quality is the needle that can burst it in an instant. That’s the quick answer to the following question:
Posted in Beginners
10 Comments
Adwords Tools
3 free awesome AdWords tools you’ve probably never heard 0f.
Posted in Beginners
2 Comments
Adwords Ads
14 ad templates guaranteed to boost
your Google AdWords CTRs.
Posted in Beginners
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Small Steps, Big Results
How focusing on one AdWords metric at a time pays off.
Posted in Beginners
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Beginner’s Guide To Quality Score
How To Get, Keep And Start Campaigns With High Quality Scores
Table of content
1. How low quality scores kill your advertising.
2. How to increase quality score with seductive ads.
3. How to keep high quality scores.
4. Starting with high quality scores in the first place.
Posted in Beginners
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