Christian N.

Relevance holds it together, it has to be tight. Historical click-through-rate make it soar and landing page quality is the needle that can burst it in an instant. That’s the quick answer to the following question:

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Author Archives: Christian N.

About Christian N.

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.

Selflessness.
Giving searchers what they want instead of what you want to sell them.

The truth about…
Why Google is just not that into you.

Adwords Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.

Keywords.
Treat them like slaves employees. If they are not working, fire them.

Adwords Testing.
Manage your AdWords account like your name is Thomas Edison.

Lifted by a feather.
How 3 baby steps boosted our landing page conversion rate from 19% to 39%.

When it doesn’t click,
you still don’t know who I am
and what I want.

Quality Score Factors
Only historical CTR really matters

Impact Of High Quality Score
Same keyword, same landing page, 5 times more conversions.

AdWords Campaigns
My favourite four.

Adwords Tools
3 free awesome AdWords tools you’ve probably never heard 0f.

Adwords Ads
14 ad templates guaranteed to boost
your Google AdWords CTRs.

Small Steps, Big Results
How focusing on one AdWords metric at a time pays off.

Targeting
2 unusual ways to increase
CTR and Quality Score.

Beginner’s Guide To Quality Score
How To Get, Keep And Start Campaigns With High Quality Scores

Table of content

Adwords Sales Funnel
The Disco Dance

Search Engine Land
Interview With Tenscores Co-Founder

Archives

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