Author Archives: Chris

He wasn’t very bright when he was young. At least that’s what his teacher thought when he called him “addled”.  He only ever had 3 months of formal education and yet, he grew up to become one of the most … Continue reading →

Sometimes you don’t need much for big results. Sometimes it only takes 10 minutes. And sometimes it’s so easy even a baby could do it. Here are the results of a little A/B test we conducted last year. We managed … Continue reading →

This post is about doubling tripling your Google AdWords click-through-rates and rising above the noise. The phone rang. For the 5th time this morning. Again, the same unknown number. And again no voicemail was left. Maybe it was Kyle, we broke … Continue reading →

Relevance holds it together, it has to be tight. Historical click-through-rate make it soar and landing page quality is the needle that can burst it in an instant. That’s the quick answer to the following question: What are the factors … Continue reading →

“What’s the value of improving the Quality Score by 1 point, 2 points, etc… Is it worth the effort? How can we tell?” That’s one of the questions that were asked in the recent survey I sent and it’s one … Continue reading →