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"One-Of-A Kind Balloon Decor"
Quiz #123
Headlines On A Leash
Quiz #122
The Biggest Loss of the Modern Internet
And How We All Made It Happen
Pinned vs Unpinned
Test #121
Delight
How to improve Landing Page Experience through Conversion Rate.
Landing Page (in)Experience
Neither bouncing, nor buying.
"Partner Of The Dallas Cowboys"
Ad Quiz #120
My Business is Dying
Ad Quiz #119
Creepy Neighbour
Ad Quiz #118
"Minecraft Camps"
Ad Quiz #117
"Healthy Donors" vs "Scandinavian Donors"
Ad Quiz #116
"Buy High DA Quality Backlinks"
Copy Quiz #115
An Exercise In User Research For Google Ads Copywriting
Copy Quiz #114
Price First vs Price Last
Quiz #113
Pinned Headline vs Pinned Keyword Insertion
Quiz #112
Emotions vs Information
Quiz #111
ETA vs FETA
Quiz #110
"Get a Quote Today" vs "Everyday Low Prices"
Quiz #109
"Call Today & Save $55"
Quiz #108
Landing page headline: Short vs Long
Copy Quiz #107
Energy Crisis?
Copy Quiz #106
How To Group Keywords For Google Ads.
Prioritizing Search Intent
"Award Winning" vs "Get A Quote"
Ad Copy Quiz #105
"Price Match Guarantee" vs "Lowest Price Guarantee"
Copy Quiz #104
Selfish vs Selfless
Quiz #103
Two Products vs Three
Copy Quiz #102
"Affordable Rates"
Copy Quiz #101
"Cheap Towing" vs "Towing on the Cheap"
Ad Quiz #100
"Large Fleet Can Tow Everything"
Copy Quiz #99
"24h Online Truck Repair"
Copy Quiz #98
RSA vs (ETA + DKI)
Copy Quiz #97
Brand vs DKI
Quiz #96
Imperative Sentence vs Non-Imperative
Copy Quiz #95
Mini ETA vs Fake ETA
Quiz #94
Call To Action vs Benefits
Quiz #93
Easy vs Simple
Quiz #92
Display URL vs Headline
Quiz #91
"Award Winning Customer Service"
Copy Quiz #90
"Amazing Online Retrospectives"
Copy Quiz #89
A Question vs A Call To Action
Copy Quiz #88
Keyword Insertion vs Responsive Ad
Copy Quiz #87
"Awesome Fun" vs "Exciting Fun"
Copy Quiz #86
"Contribute & Save A Life"
Copy Quiz #85
RSA vs ETA (CPI)
Copy Quiz #84
3 Pins vs 1 Pin
Quiz Copy #83
"World-Class" vs "Family-Owned"
Copy Quiz #82
"Generate More Business" vs "Top Ranked"
Copy Quiz #81
11 Headlines Against 3
Copy Quiz #80
RSA: Pinned vs Unpinned
Copy Quiz #79
Expert Painters
Copy Quiz #78
Selling "Motorcycles" vs "Motorcycle Accessories"
Copy Quiz #77
"100s Of 5 Star Patient Reviews"
Copy Quiz #76
"Your Life. Your Way."
Copy Quiz #75
Headline or description?
Copy Quiz #74
"Love Energy Savings"
Copy Quiz #73
"Business Electricity Suppliers"
Copy Quiz #72
CTR vs CVR vs CPI vs CPC vs CPA
Copy Quiz #71
"Private Member Owned Club"
Copy Quiz #70
Gliding Through The Age Of Responsive Search Ads
In tranquility
"Battery Storage"
Copy Quiz #69
"The Best Office Gaming Chair" vs "Best Office Gaming Chairs"
Copy Quiz #68
"Funeral Live Streaming"
Copy Quiz #67
"Bring Walls To Life"
Copy Quiz #66
3 in 1
Copy Quiz #65
Acronym vs Fully Spelled
Copy Quiz #64
"Ill Health Retirement Advice"
Copy Quiz #63
"Erectile Dysfunction Experts" vs "Spontaneous Love Life"
Copy Quiz #62
"Save a Life Today"
Copy Quiz #61
"Do You Smell Sewer Odor?"
Copy Quiz #60
"Let Us Help You Get Justice"
Copy Quiz #59
Being a leader in your field of business
Copy Quiz #58
Brand as first word vs keyword.
Copy Quiz #57
"Loved by Fortune 500 Companies" vs "Send Gifts and Vouchers Online"
Copy Quiz #56
Three Headlines vs Two Headlines
Copy Quiz #55
"Sale Widest Range" vs "Sale Best Prices"
Copy Quiz #54
"Are you up for a Challenge?"
Copy Quiz #53
"AVE is nonsense.
You know it"
Copy Quiz #52
"#1" and "Rated #1" in the same headline
Copy Quiz #51
"Sale Now" vs "For Sale"
Copy Quiz #50
"Easy" vs "Affordable" Employee Awards Program
Copy Quiz #49
"A Great Summer Day Trip"
Copy Quiz #48
"Trusted by 100k+ Clients"
Copy Quiz #47
Affordability vs 5 Star Rating, What Wins?
Copy Quiz #46
Corporate Name vs Brand Tagline
Copy Quiz #45
Double Conversion Rate, Double CPI, Half CPA
Copy Quiz #44
"Best Luxury" vs "Secluded Luxury"
Copy Quiz #43
Call To Action vs Brand Description
Copy Quiz #42
"High End" vs "Top Brands"
Copy Quiz #41
A 3-letter difference. A 52% increase in CTR.
Copy Quiz #40
"Top Rated" vs "Free Consultation"
Copy Quiz #39
Ad Copy To Track A Fleet Of Trucks
Copy Quiz #38
An "If condition" in a Google Ad. Does it win?
Copy Quiz #37
What makes a pet
owner click?
Copy Quiz #36
What's in the air?
Copy Quiz #35
"Power" vs "Tech"
Copy Quiz #34
Luxury fruits
Copy Quiz #33
Innovative
Copy Quiz #32
It's delicious!
Copy Quiz #31
Keywords vs Benefits
Copy Quiz #30
Google Killed Phrase Match
The truth
"The Best"
Copy Quiz #29
Dynamic Keyword Insertion Returns
Copy Quiz #28
Click-Through-Rate vs Conversion Rate
Copy Quiz #27
Peri propels client Google Ads account Quality Score close to 10/10.
And how he did it!
Google employee spills the beans on Quality Score.
And how it really works.
"Local Drain Repair" vs "Get Drain Repair"
Copy Quiz #26
"Most Dependable On The Planet"
Copy Quiz #25
"Mastering" vs "Dominating"
Copy Quiz #24
"Your Bachelor Degree"
Copy Quiz #23
"Free Brand Assessment"
Copy Quiz #22
It's amazing!
Copy Quiz #21
"Easy To Use" vs "No Lock-In Contracts"
Copy Quiz #20
"Voted #1" vs just "#1"
Copy Quiz #19
Do description lines matter?
Copy Quiz #18
"Award Winning" vs "Premier Partner"
Copy Quiz #17
You sell it, we ship it.
Copy Quiz #16
"Set up a" vs "Set Up My"
Copy Quiz #15
Outdoor Cushions
Copy Quiz #14
Brand vs Keyword
Copy Quiz #13
"Order Online" vs "Buy Online"
Copy Quiz #12
Environment vs buildings
Copy Quiz #11
Location or no location?
Copy Quiz #10
Switching Headlines
Copy Quiz #9
Doubling Down On The Target Keyword In The Headline
Copy Quiz #8
"Yours" truly returns.
Copy Quiz #7
David vs Goliath
Copy Quiz #6
Rich ad, poor ad.
Copy Quiz #5
Does Dynamic Keyword Insertion Improve Google Ad CTR?
Copy Quiz #4
A less obvious experiment.
Copy Quiz #3
Give me "your" word.
Copy Quiz #2
Target Keyword in 2nd Headline vs 1st Headline
Copy Quiz #1
COVID VS SMB
One Agency's Triumph Over The Corona Lockdowns (Interview)
Bleep.
The Things I Should Have Screamed At Myself Years Ago When I Started With Google Ads
Seeds.
Wacky Little Things I Learned In Gardening That Help Me Grow My PPC Campaigns.
Suspended.
200,000 Reasons Not To Rely On Google Ads For All Your Traffic.
Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.
Selflessness.
Giving searchers what they want instead of what you want to sell them.
The truth about...
Why Google is just not that into you.
Google Ads Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.
Keywords.
Treat them like
slaves
employees. If they are not working, fire them.
Google Ads Testing.
Manage your Google Ads account like your name is Thomas Edison.
Lifted by a feather.
How 3 baby steps boosted our landing page conversion rate from 19% to 39%.
When it doesn't click,
you still don't know who I am
and what I want.
Quality Score Factors
Only historical CTR really matters
Impact Of High Quality Score
Same keyword, same landing page, 5 times more conversions.
AdWords Campaigns
My favourite four.
Adwords Tools
3 free awesome AdWords tools you've probably never heard 0f.
Google Ad Copy Templates
14 ad templates guaranteed to increase Google Ads CTR
Small Steps, Big Results
How focusing on one Google Ads metric at a time pays off.
Targeting
2 unusual ways to increase
CTR and Quality Score.
Quality From Start To Finish
Learn how to get, keep and start campaigns with high Quality Scores.
Google Ads Sales Funnel
The Disco Dance
Search Engine Land
Interview With Tenscores Co-Founder
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