Success or failure?
High or low Quality scores may mean the difference between Adwords success or failure. Below is a list of some of the known impacts of Quality Score. For more details on each factor, sign up and the read the first chapter of the Tenscores eBook.
| Benefits Of High Quality Scores |
Lower costs-per-clicks (CPC)
Lower first page minimum bids
Higher ad positions (Ad Rank)
More traffic (high Impression Share)
Eligibility to display product extensions
Eligibility to display site links
Eligibility to display location extensions
Use of dynamic keyword insertion
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| Dangers Of Low Quality Scores |
Higher costs-per-clicks (CPC)
Higher first page minimum bids
Lower ad positions (Ad Rank)
Less traffic (low Impression Share)
No product extensions
No site links
No location extensions
Keyword insertion won't work well
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